Celebrity Photographer Magic Liwanag and Content Creator David Guison, OPPO Celebrity Ambassador Nadine Lustre, OPPO PH CEO Damon Huang, OPPO AVP & President of Overseas Sales & Services Billy Zhang, OPPO APAC President Andy Shi, Event Host Vince Velasco, OPPO Celebrity Ambassador Bea Alonzo, Fashion Magazine Editors and style icons Pam Quinones and Daryl Chang
MANILA, Philippines — From smartphones to lifestyle gadgets, the success of modern technology products lies in their ability to seamlessly integrate into people’s daily lives.
As they say, technology is only truly innovative if it is created with the user’s needs and experiences in mind. For smart device brand OPPO, that’s exactly what they want to do.
Smart device brand OPPO recently brought its “Inspiration: Ahead” mantra to life at the BGC Amphitheater, showcasing its latest smartphones and devices to its users while highlighting its commitment to innovation, openness, elegance and technology.
The event not only gave guests and OPPO fans the opportunity to try out the brand’s latest devices Find N2 Flip and Reno 8T 5G, but also gave them a chance to get up close and personal with brand ambassadors and content creators and participate in interactive booths.
Inspiration behind future innovations
In 2021, OPPO embraced a new brand proposition: “Inspiration Ahead”, referring to how the brand shows confidence and poise as it moves forward and forward.
It is this vision that initiated the brand to develop advanced technologies, especially in mobile photography, as seen in the Hasselblad camera capabilities of the Find N2 Flip and the 108 MP portrait camera and micro lens technology of the OPPO Reno8 T 5G.
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As one of the leading smartphone brands in the world, OPPO’s mission is to inspire a better future and continue to push the boundaries of mobile technology. But the question is, what – or who – is the inspiration behind all this ambition?
For OPPO, the answer is simple: their users.
According to Billy Zhang, OPPO’s president of overseas sales and service, “OPPO must take the user experience as the first priority.”
“Our main concern is whether users are satisfied with the purchased products and will boldly recommend friends to buy OPPO, or will continue to buy OPPO products next time,” he added.
Zhang noted that for OPPO, user experience and user satisfaction are more important than brand ranking and sharing, as the goal has always been to provide Filipinos with technology that satisfies their needs.
Navigating a crowded technology market
In the process of its innovation, OPPO cites how user feedback drives its growth in an undeniably crowded tech market — manifested in every phone, gadget or software update it rolls out.
“In terms of product definition and software customization, we have made more in-depth improvements based on usage feedback, and we will continue to adapt a premium user experience for the Philippine market in the future,” noted Zhang.
This is also why events like “Inspiration Ahead” are held to remove the barriers that separate Filipino users from technology and bring them closer to the latest innovations made to serve and improve their lives.
As part of this larger vision, OPPO has recently launched its most innovative phone yet – the Find N2 Flip, a stylish pocket-sized device packed with powerful features and superior camera technology made for its passionate users.
This device, Zhang said, will bring Filipinos a versatile user experience upgrade.
“This shows that our goal has always been to create the best products that delight our users, not necessarily to be the first in the market, but the best,” enthused Zhang.
Inspiring a ‘smarter life’ for Filipinos
During the “Inspiration: Ahead” event, Public Relations and CRM Manager Joanarc Sales explained OPPO’s vision to change the world and the lives of Filipinos.
“Inspiration Ahead means we will always work hard to bring the kindness of technology to the world. We aim to use technology to make the world a happier place as we collaborate with our partners and by [our users] to cope with today’s challenges,” she said.
“Through innovation and inspiration, we believe we can help society overcome anything to build a better future together,” Sales added.
Sales was proud to share the “Inspiration Ahead” mantra. OPPO has made incredible progress in 2022, with the company’s operations growing to over 60 countries and regions worldwide. OPPO also now has a network of over 290,000 retail stores, and every month it serves more than 500 million active users.
In addition, the brand’s new phones and IoT devices enable Filipinos to create brand new experiences every day, enabled by its comprehensive software and services portfolio, including its ColorOS.
“We never stop in our mission to create better products and services for all of you. We will continue to invest in leveraging the benefits of more integrated hardware and software solutions, while expanding our deep and open-minded collaborations with industry partners,” Sales said.
“Together, we deliver smart and seamlessly connected experiences for multiple scenarios, allowing everyone to enjoy the benefits of a smarter life,” she concluded. — JAP TOBIAS